The study proposes a comprehensive model framework, Online Customer Experience-
Attitude Behaviour Context model for online grocery retailing in a digital scenario. The …

The rapid development of online grocery retailing demands a deep understanding of the
factors that influence customer purchasing decisions. This research aims to analyze the …

Purpose–The purpose of this research is to examine the impact of e‐service quality,
customer perceived value, and customer satisfaction on customer loyalty in an online …

Online retail's rapid growth in India has triggered both untapped growth opportunities and
challenges to maintain consumer “stickiness” to retailer websites. In this context, online …

This research examines the important emerging area of online customer experience (OCE)
using data collected from an online survey of frequent and infrequent online shoppers. The …

Purpose The advent of e-retailing has created multiple options for customers. Hence, most
important concern is to identify the experience which entices customers for repurchase from …

Advances in information and communication technologies (ICT) have led to the revolution in
retail industry through integrating multiple available channels to enhance seamless …

Grounded on the stimulus–organism–response framework, this study investigated the
mechanism by which channel integration and logistics service influence satisfaction and …

Purpose–New developments in e-commerce and m-commerce technologies along with the
wide adoption of mobile devices and social media have enabled companies to enhance …

Purpose While e-commerce has been widely cited as the new marketing frontier, thus
necessitating the need to deliver seamless shopping experiences across various online …