The omni-channel, as an emerging trend in retail, aims to coordinate processes and
technologies across supply and sales channels. The evolution of this concept is still nascent …

The evolution of technology and the constant digitalisation strongly influence how
consumers behave, how markets develop, and how companies and consumers interact. By …

To compete in today's omni-channel business context, it is essential for firms to co-ordinate
their activities across channels and across different stages of the customer journey and the …

The rise of the Internet, mobile technologies and digital disruption have changed the retail
business as well as the implementation of the levers of retail mix and the behavior of …

Purpose Omnichannel implementation in retail requires business transformation and faces
several operational barriers. This research discusses how omnichannel has been …

There has been a shift towards providing a seamless consumer journey experience in the
retail industry, resulting from a customer-centric approach. In the new paradigm, channels …

Technological advances and continued digitization are having a powerful impact on
consumer behaviour, market development, and business-consumer interactions …

Purpose This study explores the present state of research related to omnichannel retail,
investigates retail's different sub-areas and suggests future research directions …

Customers are not passive agents, but intrinsic to the value creation process. Because
retailers are the customer's link to the marketplace they are uniquely placed to develop …

The paper aims to identify how companies can enhance their omni-channel activities
through improved data management and integration. Multiple case studies of ten leading UK …