Background: The wine-growing sector is probably one of the agricultural areas where the ties between product quality and territory are most evident. Geographical indication is a key …
Purpose–The purpose of this paper is to explore how two aspects of place affect consumers' authenticity perceptions of a wine and their willingness to pay for it. One aspect of place is …
F Adinolfi, M De Rosa, F Trabalzi - British Food Journal, 2011 - emerald.com
Purpose–Within a competing global food market marketing strategies become ever more important; in Italy an important marketing strategy in the wine sector focuses on the so …
This study analyses the degree to which wine consumers are truly able to intrinsically evaluate the meaning of a designation of origin certification or whether they generally …
T Pucci, S Rabino, L Zanni - … of the EuroMed Academy of Business, 2014 - researchgate.net
The paper explores the country of origin (COO) effect in the wine sector with particular emphasis on the region of origin (ROO) as a factor when evaluating alternatives in the …
N Spielmann - International Journal of Wine Business Research, 2015 - emerald.com
Purpose–A recent stream of research has focused on typicality associations–those that bring origins and products together. Most of the research has focused on typical products but …
R Crouch, UR Orth, VN Lu - 9th Academy of Wine Business …, 2016 - academia.edu
Purpose-This paper presents a cross-national investigation of how the affect consumers hold towards a country (Australia) influences their evaluation of and preference for wine from …
C Mignani, LI Bailetti, A Cavicchi - Case Studies in the Wine Industry, 2019 - Elsevier
In regional wine industry, there is an increasing need to differentiate products to catch the attention of new consumers in the international market. For Marches Region wine, the …
This study aims to understand people's preferences concerning five different extrinsic characteristics of wine and among them organic production. Consumers' preferences were …