Old world assessment of new world provenance cues: An Italian perspective

L Agnoli, S Charters, D Marks… - International Journal of …, 2023 - journals.sagepub.com
Discussion of terroir emerged from “Old World” producers explaining their wines'
provenance and special nature and consumers wondering why one wine's flavor differs from …

Typical vine or international taste: wine consumers' dilemma between beliefs and preferences

G Scozzafava, F Boncinelli, C Contini… - Recent patents on …, 2016 - ingentaconnect.com
Background: The wine-growing sector is probably one of the agricultural areas where the
ties between product quality and territory are most evident. Geographical indication is a key …

How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions: The role of country of origin and technical terroir

J Moulard, BJ Babin, M Griffin - International Journal of Wine Business …, 2015 - emerald.com
Purpose–The purpose of this paper is to explore how two aspects of place affect consumers'
authenticity perceptions of a wine and their willingness to pay for it. One aspect of place is …

Dedicated and generic marketing strategies: The disconnection between geographical indications and consumer behavior in Italy

F Adinolfi, M De Rosa, F Trabalzi - British Food Journal, 2011 - emerald.com
Purpose–Within a competing global food market marketing strategies become ever more
important; in Italy an important marketing strategy in the wine sector focuses on the so …

Understanding consumption choice of prosecco wine: an empirical analysis using Italian and German Homescan data

A Dal Bianco, V Boatto, S Trestini… - Journal of wine …, 2018 - Taylor & Francis
This study analyses the degree to which wine consumers are truly able to intrinsically
evaluate the meaning of a designation of origin certification or whether they generally …

[PDF][PDF] Region of origin and product knowledge. A cross-national analysis of the purchasing decisions of Chianti classico wine

T Pucci, S Rabino, L Zanni - … of the EuroMed Academy of Business, 2014 - researchgate.net
The paper explores the country of origin (COO) effect in the wine sector with particular
emphasis on the region of origin (ROO) as a factor when evaluating alternatives in the …

Anything but typical: how consumers evaluate origin products based on their cues

N Spielmann - International Journal of Wine Business Research, 2015 - emerald.com
Purpose–A recent stream of research has focused on typicality associations–those that bring
origins and products together. Most of the research has focused on typical products but …

[PDF][PDF] For the Love of Country: How Origin-related Affect Influences Consumer Wine Evaluation and Preference

R Crouch, UR Orth, VN Lu - 9th Academy of Wine Business …, 2016 - academia.edu
Purpose-This paper presents a cross-national investigation of how the affect consumers
hold towards a country (Australia) influences their evaluation of and preference for wine from …

How consumer science can be employed in a terroir-based market strategy?

C Mignani, LI Bailetti, A Cavicchi - Case Studies in the Wine Industry, 2019 - Elsevier
In regional wine industry, there is an increasing need to differentiate products to catch the
attention of new consumers in the international market. For Marches Region wine, the …

Organic vs local claims: substitutes or complements for wine consumers? A marketing analysis with a discrete choice experiment

S Troiano, F Marangon, T Tiziano, V Daniel - New Medit, 2016 - air.uniud.it
This study aims to understand people's preferences concerning five different extrinsic
characteristics of wine and among them organic production. Consumers' preferences were …