Organizations have adopted social media to communicate their alliances to the public, that
is, engage in representational networks. Yet a comprehensive examination of what is …

While a rich literature investigates how and why NPOs use social media, research on why
they differ in their social media adoption (SMA) is limited. In this paper we examine how …

The study explores whether the penetration, explicitness, and symbolic corporate social
responsibility (CSR) communication practices of organizations are associated with the …

Purpose–The corporate social responsibility (CSR) debate has developed tremendously
over decades. However, while CSR communication has developed significantly, web …

Online social networking within a large enterprise, known as enterprise social networking
(ESN), is a critical requirement for social relationships and business-related informal …

This study is designed to examine climate change organizations (CCO)'s online public
relations. It analyzes CCOs' communicative efforts to build and maintain relationships with …

Through the lens of the communicative institutionalism and an extensive content analysis of
corporate websites, this study compared corporate social responsibility (CSR) institutional …

As social issues increase, so does the scope of corporate social responsibility (CSR).
Companies are expanding their CSR activities and making the terminology used to describe …

Nongovernmental organizations (NGOs), like most strategic communicators, are challenged
with breaking through the saturated international media environment as they attempt to …