Success of contemporary business organizations is determined by the number of
information generating centers including implementing the derived information for customer …

The purpose of this study is multifaceted; firstly, it aims to explore the extent to which
marketing intelligence is utilized within corporate sector in Pakistan. Secondly, this paper …

Contemporary business organizations are consistently innovating their data generation.
analysis and dissemination capabilities for bringing efficiency and effectiveness in their …

This study aims at investigating the role of marketing intelligence in maintaining and building
customer's relationships in Jordanian banks. More specifically, to measure the effect of …

Marketing intelligence is amongst marketing and behavioral concepts that have received
inconsiderable attention. Although, marketing intelligence may be regarded as peripheral …

Marketing intelligence strategy is an ability of the firm to apply information and data to
distribute a better market understanding and implementation. It has been established as …

This study aims to investigate the effect of marketing intelligence-dimensions (market
intelligence, competitor intelligence, customer intelligence and product intelligence) on …

Business cannot exist without customers. Companies require generating customer insights
to know the requirements of customers. Collection of relevant marketing information and …

This study investigates the influence of Marketing Intelligence on Business Competitive
Advantage: A study of Diamond Bank Plc, Nigeria. Five objectives were identified and …