This study aims examining the consequences of customers' distrust toward luxury service
providers (ie attitude, trust, and willingness to pay). The mediating role of attitude and trust is …

Purpose Although corporate social responsibility (CSR) is one of the essential marketing
activities in the hotel industry, the effect of CSR perception on customer's revisit intention …

Purpose This paper aims to examine the impact of corporate social responsibility (CSR)
skepticism on dual types of attitudinal factors (ie positive attitude and reactance) and …

The fit between corporate social responsibility (CSR) and luxury is a debated topic and there
is limited understanding regarding how the CSR initiatives of a luxury hotel are differently …

Lately, there has been a growing recognition of the significance of environmental, social,
and corporate governance (ESG) principles across diverse industry sectors, particularly in …

Purpose This study aims to investigate the joint effect of three factors–processing fluency,
the individuals' need for cognition (NFC) and mood–on consumer skepticism toward …

Purpose Previous studies support the notion that corporate social responsibility (CSR)
initiatives can have a positive effect on customers in the hospitality and tourism industry …

Purpose Despite the fact that fit positively influences customers' attitudes toward companies,
previous research reveals differing roles of fit in the domain of corporate social responsibility …

In previous studies, researchers have determined that the corporate social responsibility
(CSR) activities of a company develop a positive attitude. However, empirical research that …

Purpose Given the important role of corporate social responsibility (CSR) to enhance
company performance, the purpose of this paper is to fill the existing gaps in the hotel CSR …