Despite an influx of ecotourism research since the term was first coined, it is still not entirely
clear why tourists choose ecotourism over other tourism experiences. While most of the …

Scientific understanding about the motivations and behavior of so-called true ecotourists
remains incomplete. This study examined the relationship between core values and tourists' …

Drawing from the theory of planned behavior and post-materialism assumptions, this study
investigates and uncovers key antecedents of the intention to engage in ecotourism and to …

Ecotourism can be defined by three core criteria: nature, learning and sustainability. The
ecotourist market has been segmented by the nature and learning criteria only. It has been …

Although there is considerable consumer power resting in the hands of the individual tourist,
in terms of the types of tourism products offered and the places being visited, there has …

This study examined the relationships among materialism, ecotourism attitude, ecotourism
interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a …

Two prevailing views of ecotourism relate to conservation and marketing perspectives.
Unfortunately, the latter often exploits growing consumer interest in" green" products …

Over the last quarter century, both the supply of and demand for ecotourism have grown
significantly. At the same time, ecotourism has, as a particular form of tourism development …

The purpose of this study is to investigate the antecedents related to why tourists engage in
ecotourism and the consequences of ecotourism behavior. This study examined the concept …

The majority of previous studies on ecotourism have used a behavioral approach to the
identification of ecotourists. While these studies provide a number of useful ecotourist …