Attachment to the place is generally considered to be a complex emotional set of feelings
about the geographic location. The personal dimension and experiences of life seem to play …

The concepts of sense of place have been explored in the discipline of Geography since the
late 19th and early 20th centuries (eg Friedrich Ratzel, Paul Vidal de La Blache) but it …

Place Branding is based on a very elusive concept of place identity that needs to be re-
examined. An understanding of place as simultaneously absolute, relative and relational on …

The overall aim of this book is to examine and clarify several aspects of the recently
popularized concept of place branding. Many of the constituents of the application of …

This article introduces a novel approach towards place branding theory, adopting a view
based on the relationship between the place brand and place identity. The article first …

Developing a place brand involves highlighting the distinctive attributes of a place that could
be used to enhance its attractiveness. This study is in line with recent literature where the …

Social responsibility is a recurrent theme in local-level research on the construction of place
brands. Several scholars refer to the difficulties that local populations face when ambitious …

Purpose–The purpose of this paper is to strengthen the conceptual understanding of place
brands and place branding by exploring to what extent place branding implies a level of …

This paper focused on place attachment and its significance in defining place identity with
reference to three main shopping streets in the city center of Kuala Lumpur, Malaysia. Place …

The problem with spatial identity: revisiting the “sense of place” | Emerald Insight Books and
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