This study aimed to systematically review and categorize studies on consumer behavior
based on theory of planned behavior (TPB), its core constructs, or extensions, and to provide …

This research reveals the factors explaining the purchase intention toward green products
among young consumers. Young consumers are beginner consumers who are going to play …

This study extends the theory of planned behavior (TPB) framework by introducing three
further variables (ie, learning experience, contextual factors, and green marketing) to explain …

Abstract The extended Theory of Planned Behavior (TPB) incorporates environmental
concern, a critical variable in green marketing literature, intending to achieve triple bottom …

Green products are among the widely used products worldwide due to their environmental
benefits. However, information on the consumers' purchase intention towards green …

Purpose The theory of planned behavior (TPB) emerged as one of the main theoretical
bases for understanding consumer intentions and behaviors, with robust results covering …

Purpose This research extends the theory of planned behaviour (TPB) and aims to study the
underlying factors that influence Chinese consumers' purchase intentions towards green …

Ajzen's “theory of planned behaviour”(TPB) is being widely used across different contexts in
predicting consumers' behavioral patterns toward green energy use for the last decade …

Sustainable development is a powerful impetus to achieve the coordination between
economic advancement and environmental protection. Therefore, the promotion and …

Purpose The purpose of this paper is to understand consumers' purchase intention toward
green apparel products using the theory of planned behavior (TPB). Specifically, this study …