The expeditious proliferation of wireless network technology has caused the widespread
integration of mobile short video apps into our daily routines, offering unprecedented …

The emergence of mobile application software (App) has explosively grown in conjunction
with the worldwide use of smartphones in recent years. Among numerous categories of …

Interest in mobile short-video platforms (MSVP) as a new social network service tool has
surged in recent years. However, only a few studies have focused on MSVP users' post …

Short video applications are becoming a new form of entertainment and diversion for social
media users. However, the underlying reasons why people are immersed in and continue to …

The purpose of this research is to understand the main factors that determine users'
continuance intention to use social mobile Apps, considering two utilitarian (ie, perceived …

Purpose The short video APP has entered the stage of competition for stock, making it
crucial to keep users engaged in their APP to promote continuous usage. Previous studies …

In response to the rapid growth of mobile Internet, online retailers have created better
shopping experiences through new technologies. These shopping experiences are the …

Purpose–Drawing upon the literature of Uses and Gratifications (U & G) Theory, the purpose
of this paper is to propose that entertainment, information seeking, socialization, and self …

Given the widespread use of social media apps, it is important to study their effects on
people's psychology and behavior. Past research suggests that perceived value impacts an …

Despite the increasing popularity and growing trend of mobile social media in China, factors
affecting users' continued usage behavior remains unclear and deserves further scholarly …