The changing facets of the Malaysian higher education created market-based competition
among higher education institutions. With increasing competition in the higher education …

Intense competition in the higher education sector in Malaysia has forced many universities
to become “entrepreneurs” and implement marketing strategies in recruiting students both …

The higher education landscape in Malaysia has gone through substantial changes. With
improvements in the quality of education and better academic performance at the primary …

The higher education sector in Malaysia includes public and private tertiary institutions.
Malaysian institutions of higher learning are facing a host of challenges, including a high …

The main objective of this paper is to examine the satisfaction levels of students pursuing
private higher education in Malaysia. A brief introduction on the marketing orientation of …

Various research across the world has been carried out to understand how students select
their preferred universities for tertiary study; however, there is a shortage of insight from an …

Competition in the higher education sector is forcing the higher educational institutions (HEI)
to develop more competitive marketing strategies. For developing universities marketing …

Indonesia is facing new challenges in the higher education sector, namely, a move towards
establishing institutions as legal entities and changes in university autonomy and funding …

The decision to enroll in a higher education institution is extremely important because during
these university years one's future career is being built. Therefore, when making a decision …

Marketing of higher education has become a strategic competitive tool in Ghana due to the
emergence of private universities. The paper was designed to identify the important factors …