This study investigated how avatar customization activated leadership styles which may
influence subsequent altruistic behavior. Participants (N= 222) engaged in a resource …

Virtual reality is spreading rapidly as an emerging communication tool in organizations. The
present research examines when and why leaders might prefer interacting with their …

In virtual environments, people tend to behave in line with the virtual avatars they embody.
For example, when an individual embodies an attractive and physically fit avatar, they might …

The term Proteus effect refers to the changes in attitudes and behavior induced by the
characteristics of an embodied virtual agent. Whether the effect can extend to the moral …

This study examined how avatars influence operators in stereotype-consistent ways.
Participants controlled formally or glamorously dressed avatars, and then created stories …

Although previous research has shown that individuals take on aspects of the avatars they
embody in virtual environments, studies have not yet tested whether this phenomenon …

ABSTRACT The theory of Objective Self-Awareness (OSA) and related studies suggest that
embodiment of personalised avatars may induce self-awareness and influence self-esteem …

Several experimental studies in recent years have shown an effect of the appearance of
embodied avatars in a digital environment on subsequent behaviors in unrelated context …

Informed by the Proteus effect, the current study examined the moderating effect of belief in
stereotypes on the relationship between avatar appearance and user behavior, via an …

In video games, identification with avatars—virtual entities or characters driven by human
behavior—has been shown to serve many interpersonal and intraindividual functions (like …