Purpose The popularity and use of mobile marketing technologies or devices have led to
significant interest from researchers and practitioners, particularly in small-and medium …

A substantial number of factors have been examined on the potentials of SMEs to exploit
mobile marketing devices to achieve a competitive edge. However, the limited scholarly …

This paper examines the key drivers of mobile marketing adoption intention by South African
SMEs using a multi-perspective framework that combines elements in the technological …

Purpose Although several researchers have made significant efforts to examine the
adoption of social media marketing technology in Nigeria, many have focussed on large …

In developing world, most decisions by Micro, Small, and Medium Enterprises (MSMEs) to
adopt social media marketing technology (SMMT) rely heavily on study findings from the …

This paper examines critical success factors shaping the adoption of digital marketing
devices (DMD) by micro-businesses. The study adopted a qualitative approach. Both …

Technological advances and the rising trend of smartphone usage have affected almost
every area of life and facilitated the transaction process between buyers and sellers. The …

Purpose The purpose of this study is to examine the factors that influence Malaysian Small
and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating …

Background: A substantial portion of the world's population owns and utilizes computers and
mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly …

Purpose–The advent of mobile telephony devices with strong internet capabilities has laid
the foundation for mobile commerce (m-commerce) services. The purpose of this paper is to …