Enhancing the travel experience has become a crucial consideration for transportation
companies to promote differentiation and customer loyalty. Therefore, transport planners …

This article presents the results of a qualitative study with 49 bus passengers in two types of
mid-distance journeys:(1) experience-centric trips (touristic), and (2) utilitarian trips (intercity …

Every railway operator should see and recognize the importance of the customer as its most
crucial asset. Without the customer, there is no license to operate. As railway operators are …

Recent research suggests that travellers' anticipated trip utility may differ from the utility they
actually experience when making the trip. This implies that it is important to investigate not …

Public transit agencies are constantly looking for ways to increase their ridership. While
many studies have attempted to identify the factors affecting new customer attraction, the …

We analyse the relationship between transit passengers' satisfaction and loyalty.
Understanding passengers' behavioural intentions after experiencing a service is an …

This paper incorporates insights from relevant consumer behavior research in marketing to
travel mode choice by adopting the loyalty model, a decision-making model, to better …

The concept of satisfaction reflects the extent by which a consumed product or service meets
the expectations of an individual consumer. Generally, a smaller discrepancy between …

Public transport ridership retention is a challenge for many cities. To develop
comprehensive strategies aimed at retaining riders, it is necessary to understand the …

Travel satisfaction refers to people's evaluation of transport services and their experience
during travel. This topic has recently become of increasing interest within the transportation …