Customers increasingly rely on other consumers' reviews to make purchase decisions
online. New insights into the customer review phenomenon can be derived from studying …

This article investigates the moderating role of review helpfulness on the effects of online
review content and linguistic style matching on new product sales. Using data from 105,494 …

This study explores the role of language style in the perceived quality of online reviews.
Drawing from research in psychology and sociology, we posit that language style matching …

Consumer-generated product reviews are important sources of information for producers
and consumers. This research includes two studies designed to investigate how language …

Past empirical studies have analysed the influence of manifest online review content factors
and the reviewer-related factors on online review helpfulness. However, the influence of …

The authors examine the effects of negatively valenced emotional expressions (NVEE; eg,
intense language, all caps, exclamation points, emoticons) in online reviews and reveal …

Online reviews, which significantly influence product sales, have been a central research
topic in the field of marketing. Meanwhile, some motivating factors related to online retailers …

The rise of online reviews written by consumers makes possible an examination of how the
content and style of these word‐of‐mouth messages contribute to their helpfulness. In this …

This paper is the first study that investigates the impact of balance (the ratio of positive and
negative reviews) and sequence (the order in which the reviews are presented) of a set of …

In this study, the authors investigate the externalities of managers' responses (MRs) to
online reviews on popular travel websites. Specifically, the authors examine the effect of …