Online platforms such as Amazon, JD. com, and Walmart are increasingly engaging in direct
selling alongside third-party sellers, and their market entry and pricing strategies have …

Because of the informational advantage of online marketplaces (ie, platforms), it is a
common belief that a platform's market entry will be detrimental to third-party sellers who sell …

Online marketplaces thrive by offering products from a wide array of third-party stores. One
major decision faced by the owners of online marketplaces is whether they should enter into …

In the dynamic realm of the platform economy, the intricate relationship between platform
charging mechanisms, seller tactics, and consumer behavior is crucial. This study delves …

<? show [AQ ID= GQ2 POS=-18pt]?><? show [AQ ID= GQ5 POS= 12pt]?> Hybrid retailing is
an emerging business model that melds traditional reselling with the newer platform …

The platform owner and third-party sellers in a hybrid retail platform cooperate to generate
consumer value and improve the platform's overall competitiveness. The platform owner is …

Past studies on the long-tail phenomenon in digital markets or platforms have examined
how buyer-side technologies affect the sales distribution of products. However, these studies …

As competition escalates in two-sided markets, platforms increasingly leverage exclusive
sellers to distinguish themselves and enhance their competitive positioning. Differing from …

We study the spillover effects of competing products of different quality tiers on consumer
purchases and returns and the implications to e-commerce platforms' growth strategies …

In the digital age, platforms have leveraged consumer data to discern product preferences,
thereby bolstering transaction rates via personalized recommendations. As such, consumer …