While extensive research has explored the internet's role in internationalization, there is
limited understanding of how augmented reality (AR) and virtual reality (VR) contribute. Our …

This paper examines the principal advancements of virtual reality (VR) and augmented
reality (AR) research in the hospitality and tourism industries. In addition, it seeks to identify …

Purpose This paper aims to examine the main developments of virtual reality (VR) and
augmented reality (AR) research in hospitality and tourism. It also aims to pinpoint fruitful …

This chapter intends to give an overview of tourist experience in the real and virtual worlds
(virtual and augmented reality) and how tourists are dealing with these two worlds. To …

The development of mixed realities, including augmented reality (AR) and virtual reality (VR)
have been around for more than 50 years and they are still an emerging technology. The …

This book is an edited collection of papers presented at the international Augmented and
Virtual Reality Conference hosted by Manchester Metropolitan University, 21–22 June …

The photograph is simultaneously both exciting and frightening. It was the source of
countless news stories and is an image that one does not quickly forget. It is a photograph …

Augmented and virtual reality are on the advance. In the last twelve months, several
interesting devices have entered the market. Since tourism is one of the fastest growing …

Purpose Virtual reality (VR) and augmented reality (AR) are two technological
breakthroughs that stimulate reality perception. Both have been applied in tourism contexts …

Although the potential of virtual reality (VR) as a technology in tourism has been recognised
for more than twenty years,(Horan, Hosp Inf Technol Assoc—Electron J 1: 1–7, 1996; …