ABSTRACT Small and Medium Enterprises (SMEs) are an important component of the
country's economy, but there are still many challenges to be resolved. Some of the common …

The CLV model is an indicator used to measure and evaluate the future value of customers
to the company. But the CLV model is predictive where it will be more accurate if there are …

The development of technology contributes to the growth of online transportation sectors in
recent years, including Gojek, an online transportation originating from Indonesia. In 2021 …

ABSTRACT (E-Commerce is a process of selling, buying or bartering product, service or
information using computer as the medium of transaction. B2C e-Commerce is an e …

This study was conducted to determine the effect of gamification and rewards on customer
loyalty in Generation Z, moderated by gender. This research uses a quantitative survey …

Motivation is one of the key factors for organization's success. A gamification has been
emerging as a new breakthrough for motivation of organization's members. The …

The increase in internet users in Indonesia has resulted in a rapid increase in e-commerce
transactions in recent years. As a result, e-commerce companies compete with one another …

In this article, the concept of Gamification is identified, actual application cases of
Gamification are reviewed, and design factors of gamimication models are prospoed based …

Purpose A gamification approach uses game components in non-game services to increase
customer engagement and loyalty. This study aims to investigate the relationships between …

In recent years, technology has been increasingly harnessed for motivating, engaging and
supporting people towards different individually and collectively beneficial behaviours …