Since prior research has shown that engagement might exert positive effects on value
creation and continuous purchase intention, this study aims to examine the influence of …

The role of gamification, social, hedonic and utilitarian values on e-commerce adoption |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

The application of game elements of gamification in online shopping is attracting interest
from researchers and practitioners. However, it remains unclear how gamification affects …

Firms often strive to acquire and increase the number of patronizes. Gamification‐a modern
marketing and promotional tool is known activate positive emotions. Nevertheless, existing …

Purpose This research has three main objectives. First, it examines influence of gamification
on the behavioral intention to use an e-commerce platform. Second, it analyzes the role of …

With the advent of technology and with growing occupancy of the people towards it, online
shopping has become the need of the hour. With heavy discounts floating over the e …

Gamification is increasingly applied as a design strategy when improving various behavioral
outcomes in the online retailing domain. Understanding the attributes of gamification …

Purpose The purpose of this paper is to examine the influence of several intrinsic
motivations driving consumers' intention to buy using a mobile app, namely: shopping …

Purpose Today, marketing has evolved due to the emergence of new electronic
technologies and has shifted to e-marketing. Meanwhile, the gamification and gamified …

The advent of smartphones revolutionized and took the market to a new level. Now a days,
majority of internet users spend their maximum time on smartphones, specifically on mobile …