This study attempted to merge two theories, which included the norm activation model
(NAM) and the theory of planned behavior (TPB), in order to explain eco-friendly behavioral …

This study tried to explain consumer's intention formation in the context of drone food
delivery services based on Ajzen's theory of planned behavior (TPB) model. In addition, this …

Purpose This study aims to apply the value-belief-norm (VBN) model in the context of
environmentally friendly drone food delivery services to understand ways to influence …

Drone food delivery services play a significant role in protecting the environment, because
the services are operated by batteries that can be charged with electricity. Therefore, this …

This study was designed to apply the concept of internal environmental locus of control
(INELOC) to the context of eco-friendly drone food delivery services. In particular, this study …

This study investigates the importance of consumer innovativeness in the context of drone
food delivery services by proposing that eight sub-dimensions of consumer innovativeness …

Drone food delivery services refer to services that use drones to deliver food to customers as
the role of services becomes more important in the food service industry, because drone …

Food delivery services using drones have emerged, but there is not much research on it.
Thus, this study was designed to examine how to form behavioral intentions based on the …

This study examined the importance of psychological benefits of using eco-friendly services
in the context of drone food delivery services. Based on the theoretical relationships …

The objective of this research is to explore the motivated consumer innovativeness in the
context of drone food delivery services. More specifically, it was hypothesized that four …