Gamification has attracted considerable practitioner attention and has become a viable tactic
for influencing behavior, boosting innovation, and improving marketing outcomes across …

During recent years" gamification" has gained significant attention among practitioners and
game scholars. However, the current understanding of gamification has been solely based …

Despite the popularity of gamification to improve the quality of experience in a variety of
services, there is a lack of evidence on its effective integration into service design and the …

Abstract “Gamification” has gained considerable scholarly and practitioner attention;
however, the discussion in academia has been largely confined to the human–computer …

Purpose While academics and practitioners increasingly recognize the impacts of
gamification on customer experience (CX), its role in the customer journey remains …

The developments in game industry and service design have led to an increased use of
socalled game mechanics to drive customer retention and engagement outside the realm of …

Purpose The present study aims to synthesize and conceptualize, through a systematic
literature review (SLR), the current state of gamification knowledge in the tourism and …

Recently, organizations have begun to tout 'gamification'as an effective method of increasing
motivation and engagement of employees, customers, patients, and students, among other …

Gamification is a rather significant trend in recent years. It builds on the emotional and
involving qualities of gaming but may not entail a full-fledged game. Gamification exists in a …

Gamification is attracting the attention of practitioners and researchers because of its power
to generate experiential value for users. However, despite its wide adoption by managers …