K Huotari, J Hamari - Proceeding of the 16th international academic …, 2012 - dl.acm.org
During recent years" gamification" has gained significant attention among practitioners and game scholars. However, the current understanding of gamification has been solely based …
Despite the popularity of gamification to improve the quality of experience in a variety of services, there is a lack of evidence on its effective integration into service design and the …
Abstract “Gamification” has gained considerable scholarly and practitioner attention; however, the discussion in academia has been largely confined to the human–computer …
Purpose While academics and practitioners increasingly recognize the impacts of gamification on customer experience (CX), its role in the customer journey remains …
K Huotari, J Hamari - Proc. CHI 2011 Workshop Gamification, 2011 - researchgate.net
The developments in game industry and service design have led to an increased use of socalled game mechanics to drive customer retention and engagement outside the realm of …
Purpose The present study aims to synthesize and conceptualize, through a systematic literature review (SLR), the current state of gamification knowledge in the tourism and …
Recently, organizations have begun to tout 'gamification'as an effective method of increasing motivation and engagement of employees, customers, patients, and students, among other …
Gamification is a rather significant trend in recent years. It builds on the emotional and involving qualities of gaming but may not entail a full-fledged game. Gamification exists in a …
Gamification is attracting the attention of practitioners and researchers because of its power to generate experiential value for users. However, despite its wide adoption by managers …