With the rapid development of mobile technology and large usage rates of mobile phones,
mobile instant message (MIM) services have been widely adopted in China. Although …

Due to the intense competition and low switching cost, building user loyalty is critical for
mobile instant messaging (IM) service providers. Integrating both perspectives of network …

Use of mobile instant messaging has grown tremendously in the last few years, and is
positioned as a platform for mobile business. This study aims to explore how an individual's …

Purpose In recent years, marketers have adopted new technologies to engage customers
and better meet customer needs throughout the customer journey. The purpose of this paper …

Stiff competition in the mobile instant messaging (MIM) market underscores the importance
of continuance use of MIM to ensure sustainable growth of service providers. This paper …

Short message service (SMS) is very popular in China. While many reports indicate that the
SMS market has great potential, little is known about why people adopt SMS. This study …

Since the Korean smartphone market has reached a saturation state, device manufacturing
companies are re-focusing their resources and capabilities to enhance customer loyalty in …

The Five-Factor Model (FFM) of personality is widely used to predict cognitions, attitudes,
and behaviors in management and psychological research. However, the FFM personality …

Instant messaging (IM) is a popular Internet application around the world. In China, the
competition in the IM market is very intense and there are over 10 IM products available. We …

Retention of existing users is a crucial issue for mobile payment (m-payment) service
providers. To determine the antecedents of m-payment loyalty, we developed a research …