Consumers are conscious of increasing online purchases and demand sustainable
consumption friendly actions. Although there is increasing interest in this topic, the research …

The study provides a comprehensive view of the research that has been conducted in the
previous three decades on the topic of 'green consumer'in the marketing management …

This comprehensive analysis of 1121 research and review articles published in 462 journals
listed in the Scopus and Web of Science databases during 1990–2021 provides measurable …

Great progress has been made in the field of marketing and sustainability. Nevertheless,
there is still an important gap between the behavior and beliefs of society and markets about …

In recent years, the topic of sustainability has gained prominence in many retail sectors.
Sustainability is a key element for retailers, who have seen that sustainable development …

The involvement of green marketing in sustainable consumption is becoming a hot topic in
recent decades. However, the co-themed studies of these two terms are relatively less …

In recent years, the rise of e-commerce has prompted the emergence of electronic
marketplaces, or e-marketplaces, which act as intermediaries in the buying and selling …

This study analyzes the preferences and perceptions of consumers in e-marketplaces to
design and guide sustainable business models based on economic, social, environmental …

Despite the significant growth of e-commerce in recent years, especially in the business-to-
consumer (B2C) online retail sector, its positive and negative environmental implications are …

Purpose Sustainability principles have been practiced and researched in marketing for
nearly five decades, but the challenges we face today are still significant. This context …