The problem faced by the e-commerce industry in determining customer loyalty is that it is
very difficult to be classified into the form of promotions every year to customers who are …

Customer loyalty is an important aspect of customer relationship management. An
organization needs to analyze customer loyalty in order to understand and retain their …

This study has proposed a new procedure, based on expanded RFM model, determining
weight of parameters with pair-wise comparison matrix, clustering the products with K …

Given the growing importance of customer behavior in the business market nowadays,
telecom operators focus not only on customer profitability to increase market share but also …

Abstract Fast Moving Consumer Goods (FMCG) is known one of the important industrial
sectors worldwide. It includes household and personal care products as well as processed …

Abstract The growth of Fast Moving Consumer Goods (FMCG) industry is still showing
double-digit and Indonesia becomes a potential market for the products FMCG, so that the …

The increasing competition among Middle-Class Micro Enterprises (MSMEs) is a problem
because business actors must improve techniques and strategies to maintain customer …

The goal of this project is to see how well a different algorithm can predict customer loyalty in
the telecom industry. The customer information dataset used to train and test the proposed …

This article discusses the analysis of customer loyalty using three data mining methods: C4.
5, Naive Bayes, and Nearest Neighbor Algorithms and real-world empirical data. The data …

Data mining (DM) methodology has a tremendous contribution for researchers to extract the
hidden knowledge and information which have been inherited in the data used by …