Artificial intelligence (AI) is rapidly evolving, influencing service industries and Professional
Services Firms (PSFs) embracing AI to improve margins. In this paper, we reveal how AI …

Purpose Artificial intelligence (AI) is currently having a dramatic impact on marketing. Future
manifestations of AI are expected to bring even greater change, possibly ushering in the …

Use of Artificial Intelligence (AI) has skyrocketed in multiple fields, and the need to deploy AI
has never been higher before. One such field to deploy AI in is marketing as it is expected to …

Artificial intelligence (AI) tools have seen widespread adoption in the sales function.
However, the pace of adoption means that sales researchers are often several steps behind …

Artificial intelligence (AI) is at the forefront of a revolution in business and society. AI affords
companies a host of ways to better understand, predict, and engage customers. Within …

This research explores the impact of artificial intelligence (AI) on marketing strategy with a
focus on contextual understanding of consumers, increasing operational efficiency, better …

Artificial intelligence (AI) holds great promise for making marketing management intelligent
and efficient. Even though the topic of AI applications in marketing has attracted lots of …

Artificial intelligence (AI) offers the potential to not only refine and improve communication
and media service provider (CSP) businesses, but fundamentally reshape their business …

Background-Emergence of artificial intelligence (AI) has transformed the dynamics of the
business world. AI tools are changing the way marketers used to do business and these …

Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While
interest levels regarding its applications in marketing have not yet translated into …