Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

Purpose This study consolidates insights on the role of virtual reality (VR) and augmented
reality (AR) in tourism engagement (TE). In addition, it suggests new directions for research …

Fueled by the Internet and artificial intelligence, virtual tourism represents an innovative
integration of advanced technologies within the tourism industry. The 360 degree panoramic …

Recently, nations are struggling to mitigate the impact of the unprecedented COVID-19
outbreak on their economy. Many countries have imposed traveling restrictions to reduce …

Despite the growing interest and discussions on Virtual Reality (VR) and Augmented Reality
(AR) in tourism, we do not yet know systematically the knowledge that has been built from …

Purpose The primary objective of this study is to ascertain how Metaverse technologies,
primarily virtual reality (VR) and augmented reality (AR), redefine tourism experiences. It …

Virtual reality has become a more common phenomenon in both destination marketing and
on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic …

Purpose This paper aims to understand the various facets of augmented reality (AR) and to
explore its prospects for supporting the relaunch of the tourism sector post-COVID-19 in …

Purpose Virtual reality (VR) and augmented reality (AR) are two technological
breakthroughs that stimulate reality perception. Both have been applied in tourism contexts …

Purpose This paper aims to examine the main developments of virtual reality (VR) and
augmented reality (AR) research in hospitality and tourism. It also aims to pinpoint fruitful …