This study examined the relationship between firm resources, strategic orientation, and
performance in small retail firms. Surveys were mailed to small retailers throughout …

Abstract Using Hunt and Morgan's (Journal of Marketing, 59, 1–15, 1995, Journal of
Marketing, 60 (4), 107–114, 1996) Resource-Advantage Theory, this study examined the …

This research identifies the resources that predict performance in small, independent retail
firms over a three-year period. Surveys were mailed to small business owners in 2013 and …

Purpose–This study aims to investigate the way in which small retailer performance is
influenced by strategy at different levels. It also aims to propose that business level strategy …

This study's primary objective is to compare the industry environment impact with the impact
of firm strategy and market orientation culture on small manufacturing firm performance. The …

Research on factors influencing performance in new and small companies is extensive.
Earlier work found that strategies (eg cost, quality, differentiation, etc.) affected performance …

Small firms face unique challenges in crafting strategies that best utilize their resource
bases. Research shows strategies that combine with resources lead to performance. The …

This study draws from the contingency theory and the resource-based view to propose that
the prospector strategy mediates the link between market orientation and small businesses' …

This article seeks to provide managers in small manufacturing firms with significant factors
related to performance. Results indicate that market orientation has the strongest positive …

Abstract The Miles–Snow (M–S) strategic typology has continued to receive attention in the
academic business press, even though it has been criticized for not making explicit the …