This paper explores the transformative potential of Artificial Intelligence (AI) in personalizing
marketing strategies. It delves into the theoretical underpinnings of consumer engagement …

Artificial Intelligence (AI) has become integral to modern marketing, revolutionizing
strategies, and performance. Through advanced data analytics, AI processes vast datasets …

In the dynamic landscape of electronic commerce (e-commerce), understanding and
adapting to evolving consumer behavior is critical for the sustained success of online …

This chapter delves into the role of AI-driven behavioral analytics in understanding,
predicting, and enhancing consumer experiences. It highlights the integration of behavioral …

This article explores the role of artificial intelligence (AI) in aiding personalized engagement
marketing—an approach to create, communicate, and deliver personalized offerings to …

This paper explores the transformative potential of Artificial Intelligence (AI) in personalized
marketing. It highlights how AI can analyze vast amounts of customer data to create targeted …

In modern marketing, the introduction of artificial intelligence (AI) and natural language
processing (NLP) technologies has been nothing short of revolutionary. This research article …

Artificial intelligence (AI) is at the forefront of a revolution in business and society. AI affords
companies a host of ways to better understand, predict, and engage customers. Within …

In a fast-moving, digitized, customer-centric world, the convergence of Artificial Intelligence
and Machine Learning within CRM platforms serves as a potent agent of change. This paper …

Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …