Purpose Online trolling is a detrimental behavior for consumers and service businesses.
Although online trolling research is steadily increasing, service research has yet to …

Trolling is a form of consumer misbehavior that involves deliberate, deceptive, and
mischievous attempts to provoke reactions from other online users. This research draws on …

Trolling involves deliberate, deceptive and mischievous attempts to provoke reactions from
other online users. Even though trolling causes problems for marketers and consumers …

Despite its benefits, the online environment fosters darker consumer behaviours including
conflict, revenge, and aggression. Trolling has recently entered the marketing lexicon and …

Purpose The literature lacks knowledge on how organizations can manage trolling
behaviors in online communities. Extant studies tend to either focus on user responses to …

This study proposed a novel typology that categorized online trolling into proactive and
reactive types and conducted two studies employing qualitative and quantitative approaches …

Trolling is an uncivil behavior that is increasingly prevalent in online social interactions. This
study sought to understand trolling by examining the psychological predictors that motivate …

Online trolling has become increasingly prevalent and visible in online communities.
Perceptions of and reactions to trolling behaviors varies significantly from one community to …

Rising media and academic concerns for the social implications of online trolling require that
scholars understand how everyday users conceptualize trolling. The validity of survey …

Online trolling is aggressive online behavior that has severe consequences for the mental
health of internet users. Online trolling can be influenced by personal factors and …