Marketing Information Systems (MKIS) has played a significant role in many areas of
marketing activities in today's market. However, the use of MKIS as a tool for marketing …

Marketing is the corner stone of the entrepreneurial society and information systems become
the brain of marketing functions. Due to this reason, it is almost impossible to think about …

This case study was prepared by Chung, R.(2004). She did this study on CEEMEA Sales &
Trading Business regarding the improvement of its business through effective MKIS …

This paper aims to study the impact of Marketing Information Systems (MKIS) on Decision
Making Systems (DMS) at banks sectors. Islamic International Arab Bank (IIAB) managers in …

Although there have been many studies on the role and results of application of MIS
application in the firms, especially on the role of application MIS in decision making process …

Today, significance of information is posed as an important tactical and strategic source in
making short-term and tactical decisions as well as in enjoying strategic advantages in long …

This study intends to highlight the significance and importance of using MKIS in decision-
making, as well as to describe the process of decisions taken by the managers using MKIS …

ABSTRACT The goals of Marketing Information System are easily expressed in single
phrase: to provide timely and accurate information as and when marketing manager need at …

Abstract Management Information Systems (MIS) is a platform that provides data to facilitate
effective decision-making processes, both in addressing challenges and exploring …