Background Consumers' perceptions of naturalness are important for the acceptance of
foods and food technologies. Thus, several studies have examined the significance of …

Background Food naturalness has been the subject of several recent studies and is a key
trend in the food industry. There is currently no comprehensive legal definition of food …

Food processing influences perceptions of its naturalness. However, previously advanced
theses on the effect of processing do not adequately explain consumers' perceptions eg, for …

An investigation sought to understand what consumers perceive by the term natural. The
aim was to test eight hypotheses on food ingredients and processes used for manufactured …

The aim of this article is to understand the concept of food “naturalness,” as it is perceived by
the consumer via the packaging. The research is based on a qualitative study from which …

Interest in “natural” food has grown enormously over the last decade. Because the United
States government has not set a legal definition for the term “natural”, customers have …

Four experiments examined some factors influencing the perceived naturalness of food
products and their biasing effect on risk perception. The results of Experiment 1a showed …

Clean meat (grown from animal cells rather than rearing animals) has the potential to
address many concerns associated with meat production. However, research suggests that …

Cultured meat offers a potential alternative to factory farming and its associated problems.
Despite this, public opinion about cultured meat is mixed. One concern cited by many …

Consumers are said to increasingly assess processed food in terms of whether or not they
perceive it to be 'clean label'food. This term refers to what is seen as little processed and …