Customer engagement patterns and new venture outcomes

GN Chandler, MS McLeod, JC Broberg… - Small Business …, 2023 - Springer
We investigate how different value creation processes affect the early-stage performance of
new ventures. Specifically, we focus on entrepreneurial value creation using four different …

New-technology startups seeking pilot customers: Crafting a pair of value propositions

M Wouters, JC Anderson… - California Management …, 2018 - journals.sagepub.com
A corporation that employs an “outside-in” startup program needs to screen a large number
of potential startups and assess each time: What is the value of the startup's offering to our …

How technology-based startups can use customer value propositions to gain pilot customers

M Kirchberger, M Wouters… - Journal of Business-to …, 2020 - Taylor & Francis
Purpose Customer value propositions are promoted as critical for technology startups.
However, empirical evidence supporting the beneficial effects of startups using customer …

The significance of the new venture's first sale: The impact of founders' capabilities and proactive sales orientation

I Pitkänen, P Parvinen, P Töytäri - Journal of Product Innovation …, 2014 - Wiley Online Library
Initial sale success in the market with a new product is a critical milestone for a new venture.
Failure at the introduction stage of a new product could have lethal consequences for the …

Demand pull versus resource push training approaches to entrepreneurship: A field experiment

S Santamaria, N Abolfathi… - Strategic Management …, 2024 - Wiley Online Library
Abstract Research Summary We compare the efficacy of two broad approaches to
entrepreneurship training: a training prioritizing demand‐side activities versus a training …

Value creation through entrepreneurial activity: A multiple constituency approach

J Mair - 2002 - papers.ssrn.com
While both business press and scholarly research largely portray entrepreneurship within
well-established companies as inherently good, empirical evidence for positive performance …

[HTML][HTML] To get out of the building or not? That is the question: The benefits (and costs) of customer involvement during the startup process

SL Newbert, ET Tornikoski, J Augugliaro - Journal of Business Venturing …, 2020 - Elsevier
Nascent entrepreneurs are frequently advised to “get out of the building” and consult with
customers before any serious efforts to develop new products or services are undertaken so …

What can drive successful entrepreneurial firms? An analysis of Inc. 500 companies

EPC Chang, E Memili, JJ Chrisman… - Journal of Small …, 2011 - libjournals.mtsu.edu
Entrepreneurship scholars tend to discuss the merits of using innovation over imitation for
the creation of new ventures. We take a step forward to focus our attention on the drivers of …

Value of initial relationships in new business start-ups

JN Santos, J Mota - Journal of Business & Industrial Marketing, 2020 - emerald.com
Purpose Several studies have focussed on new ventures and the development of their first
business relationships. However, the understanding of the value functions and involvement …

Planning effectual growth: a study of effectuations and causation in nascent firms

J Kraaijenbrink, T Ratinho… - … Conference, BCERC 2011, 2011 - research.utwente.nl
Two main contrasting approaches are used in the entrepreneurship literature to explain how
new ventures strategize: causal/planned strategies and effectual/emergent strategies. In this …