How did the Olympics evolve into a multi-national phenomenon? How can the Olympics
help us to understand the relationship between sport and society? What will be the impact …

The Olympics: The Basics is an accessible, contemporary introduction to the Olympic
movement and Games. Chapters explain how the Olympics transcend sports, engaging us …

This multidisciplinary text is a comprehensive introduction to the central themes and
background of the modern Games. The text considers a range of topics including: the …

The Olympic ideal and the Olympic Games stand as symbols of global cooperation,
international understanding and the bonding of individuals through the medium of sports …

Ever since the Olympic Games secured financial independence in the 1980s, when its
marketing strategy attracted exclusive corporate partners to complement the media …

In the early years of the twenty-first century, the multibillion dollar Olympic Games remain
sufficiently intriguing to the sport entertainment connoisseur. The 'core value', raison d'etre …

The book examines the issues and challenges that the Olympic Games will face in the 21st
century. The opening two chapters outline the dual history and background of the modern …

The Olympic Movement began with the Ancient Olympic Games, which were held in Greece
on the Peloponnesus peninsula at Olympia, Greece. It is not clear why the Greeks instituted …

Modern Olympic Games have always attracted significant public attention, but the level of
social, political and economic mobilization generated by the 2012 London Olympics, even …

For more than a century, the Olympics have been the modern world's most significant
sporting event. Indeed, they deserve much credit for globalizing sport beyond the …