Impact of metaverse and marketing innovation on digital transformation

MT Alshurideh, IA Akour, B Al Kurdi… - … for Technology and …, 2023 - ieeexplore.ieee.org
Business stakeholders have expressed a great deal of interest in the idea of boosting the
value of their companies by fusing them with the emerging metaverse notion. The metaverse …

Development and transformation in digital marketing and branding with artificial intelligence and digital technologies dynamics in the Metaverse universe

KG Nalbant, S Aydın - Journal of Metaverse, 2023 - dergipark.org.tr
The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

[PDF][PDF] Metaverse marketing vs digital marketing

SA Ali, R Khan - International Journal of Innovative Science and …, 2023 - researchgate.net
The metaverse can be defined as a seamlessly interconnected digital universe promising a
revolution in the ways how consumer brands and firms will be interacting and transacting in …

[HTML][HTML] Unravelling the techno-functional building blocks of metaverse ecosystems–A review and research agenda

AK Kar, PS Varsha - International Journal of Information Management Data …, 2023 - Elsevier
The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the
future of business and consumer interactions in a world where different virtual realities blend …

[PDF][PDF] Revamping the marketing world with metaverse–The future of marketing

M Khatri - International Journal of Computer Applications, 2022 - researchgate.net
The contemporary world is witnessing a rapid surge in technological adaption and
integration. The internet and digital innovations have paved the way for more flexible …

The essential factor of metaverse for business based on 7 layers of metaverse–systematic literature review

KD Setiawan, A Anthony - 2022 international conference on …, 2022 - ieeexplore.ieee.org
Lately the world is hyped by technological advances, and one of the examples is metaverse.
The metaverse is a hypothetical new release of the internet as a single, commonplace, and …

[PDF][PDF] Digital transformation 4.0: integration of artificial intelligence & metaverse in marketing

B Rathore - Eduzone: International Peer Reviewed/Refereed …, 2023 - researchgate.net
The main objective of digitalizing the fashion industry was to attain sustainability through the
use of numerous digital tools while streamlining operations, production, and business of …

Digital transformation, business model and metaverse

T Kim, S Kim - Journal of Digital Convergence, 2021 - koreascience.kr
Business stakeholders have shown huge interests on the way how to increase business
value by integrating real world businesses with a rising metaverse concept. To …

The impact of the metaverse on organizational culture and Communication

KK Ramachandran, KK Lakshmi… - 2023 3rd …, 2023 - ieeexplore.ieee.org
A new idea called the" metaverse" depicts a virtual environment where users may interact,
communicate, and do business in a completely immersive setting. Organizational culture …

[PDF][PDF] A comprehensive survey on metaverse

GK Sriram - International Research Journal of Modernization in …, 2022 - researchgate.net
Digital transformation has been evolving drastically since the 1990s, with the birth of the
internet. This digital transformation makes several fictions into reality. Social networking like …