This paper investigates the critical determinants of mobile commerce (m-commerce)
adoption in small and medium-sized enterprises (SMEs) in Vietnam. A comprehensive …

This paper presents a conceptual framework for investigating the critical determinants for
mobile commerce (m-commerce) adoption in Vietnamese small and medium-sized …

Purpose–The advent of mobile telephony devices with strong internet capabilities has laid
the foundation for mobile commerce (m-commerce) services. The purpose of this paper is to …

This study aims to empirically examine the factors that affect the consumer intention to use
(IU) mobile commerce (m‐commerce) in Malaysia. The five factors examined in this study …

M-commerce is defined as any direct or indirect transaction conducted and facilitated
through a wireless telecommunication network. There are currently 94.9 million M …

Mobile communication technologies have penetrated consumer markets throughout the
world. Mobile commerce is likely to make a strong influence on business activities …

Purpose This study aims to investigate the applicability of technology acceptance model in
explaining technology adoption among street vendors in Thailand as a representation of …

This research aims to discover the general factors that influence mobile commerce adoption.
A meta-analysis of previous empirical studies on individuals' mobile commerce adoption …

This paper examines the key drivers of mobile marketing adoption intention by South African
SMEs using a multi-perspective framework that combines elements in the technological …

Given the prevalence of online technology nowadays, mobile commerce continues to attract
considerable attention for marketing research. However, studies on the factors that impact …