This study explored the usefulness of market orientation in an agricultural value chain in an
emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in …

Purpose This study aims to take a whole-of-chain perspective to explore how
entrepreneurial orientation (EO) influences collaborative performance in agri-food value …

Purpose The purpose of this paper is to examine the relationship between market
orientation, learning orientation and innovation; and second, assesses the role of …

This empirical study contributes to the extant literature by investigating the relations among
market orientation, managerial ties and innovation simultaneously and interactively, from an …

Food processors have seen escalating levels of competition over the past three decades. An
underlying objective of this research is to gain a greater understanding of how food …

The paper addresses the issue of interrelationships between market orientation, firm
innovativeness and innovation performance. Three dimensions of market orientation …

The aim of this study was to determine whether the innovativeness variable can mediate the
influence between market orientation and marketing performance in the culinary industry in …

We examine the role of innovation and marketing, two functional capabilities that have the
capacity to play a major role in creating superior marketplace performance in firms. Our …

Purpose–The aim of this paper is to examine the extent to which market orientation impacts
the business performance of an organization. Design/methodology/approach–While much …

Purpose Despite the theoretical advancements of market orientation and firm performance,
there is a paucity of research regarding SMEs in Indonesia. Customer and competitor …