Green tourism, social media branding and technology adoption have recently become the
most powerful elements in the tourism world during and post-COVID19 pandemic. This …

The Covid-19 pandemic has impacted the world with devastating socio-economic effects
and the global tourism sector has been severely affected by it. A number of current studies …

Purpose While researchers have studied the impact of social media on tourist behaviour
Milano et al.(2011) and Hays et al.(2013), very few studies have explored the impact of …

Social media is an essential tool and channel for tourism industry research. It has created
significant value for tourism consumption, management, and trends. However, rare scientific …

Ecotourism is the most encompassing alternative approach, and it is usually regarded as a
panacea capable of combining economic development, environmental protection, and …

Purpose The purpose of this study is to discern the underlying dimensions of destination
branding and social media in the socio-geographical context of Pakistan. The study while …

Purpose The purpose of this paper is to explore digital marketing and tourism with a focus
on opportunities with a case study of Africa, motivated by developments in tourism …

Digital marketing has become an indispensable tool in the tourism industry, shaping the way
destinations engage with travelers and promoting economic growth. This study provides a …

3Department of Tourism, Leisure and Hospitality, University of Zimbabwe, Harare,
Zimbabwe 4Department of Geography, Bindura University of Science Education 5On the …

Purpose The purpose of this paper is to determine the role played by social media platforms
in promoting sustainable tourism in the states of Assam and Odisha. The study provides …