This study attempted to identify the effect of personal innovation, perceived ease of use and
perceived usefulness on the intention to use for users of OTT service platform Netflix, and …

This study examined how the quality of Netflix service affects user satisfaction and
continuance intention. This study classified the quality of Netflix service as content diversity …

This study aims to reveal the various differences within the factors that influence use
satisfaction, continuous use intention, and media substitution intention, specifically in regard …

The purpose of this study is to measure the user experience of Netflix which is a
representative global OTT service, Watcha and Wavve which is a representative service of …

This study attempted to confirm the effect of the user's characteristics on perceived ease of
use, perceived usefulness, willingness to pay, flow and addiction to OTT service platform …

This study deals with the influencing factors on flow and addiction perceived by users of
Tiktok service, an SFV service platform that is expanding the market in the middle area …

With the recent development of the media environment, various media have emerged, and
the over-the-top (OTT) service market is rapidly expanding as the demand for users who …

This study aims to investigate the causal relationship between variables of UTAUT2 model
and the acceptance intention by Netflix and Wavve intention to adopt and acceptance intent …

OTT service providers have been under much more fierce competition since Netflix has
begun to do their business aggressively in Korean domestic market in 2016. OTT service …

The purpose of this study is to empirically examine the factors affecting the binge-watching
behaviors of OTT service users by using a multi-layer perceptron (MLP) artificial neural …