Internal communication efforts follow well-established marketing practices by using push
strategies to promote the need to share information with the PR team or pull strategies using …

Increasingly, organizations and their public relations professionals are recognizing the
importance of strengthening internal communication with employees. Internal …

Organizations rely on employees to think, feel, and behave in ways that support
organizational goals. Employees make up 90% of an organization's workforce and are often …

Although much has been written about the need to link public relations to the organization's
bottom line, little has been written about how to do so. This study began the process of …

Internal communication is an important concept and integral to internal public relations with
links to positive organizational and employee outcomes such as employee engagement …

While employee engagement has been primarily explored within the business, human
resources and management disciplines, public relations research has more recently taken …

Engagement is becoming one of the more popular concepts in various social sciences
including psychology, organizational behavior, human resource management, and of course …

The core purpose of internal communications continues to be as a force that establishes a
connection between employees' own development and performance objectives while …

Abstract 1 How organizations engage their employees has been the focus of increased
research in the last 10 years. The present study integrated social exchange theory and the …

When successful, internal communication provides employees with an understanding about
opportunities and threats, and develops employee awareness of their organization's …