The literature on consumer behavior in Social commerce (SC) shows inconsistencies in the
research findings that might impede their generalizability. Through a meta-analytic study, we …

Purpose The purpose of this paper is to explore motivations that drive consumers' purchase
intention in social commerce, and then examine whether social presence can work as a …

The emergence of social commerce has brought substantial changes to both businesses
and consumers. Hence, understanding consumer behavior in the context of social …

Social commerce (s-commerce) has gained prominence with advances in social media and
social networking technologies over the last decade. Prior research has employed diverse …

Social commerce has recently expanded to operate in real time. The business model
associated with social commerce has great potential to generate big sales. In order to …

Social commerce is a relatively new e-commerce model that has the potential to drive
consumption growth and promote flexible social employment. However, despite its potential …

Purpose This study aims to examine the factor of social experience influencing an
individual's purchase decision in the social commerce (SC) environment by proposing a …

Consumer engagement is increasingly gaining popularity among practitioners and
academics as a prominent consumer-social platform relationship construct. However, few …

Social commerce (s-commerce), a new form of commerce that involves using social media,
has been rapidly developing. While the adoption of social technology is well studied, new …

The past couple of years have witnessed the emergence of a new phenomenon known as
social commerce, which incorporates the transactional aspect of e-commerce with social …