Investments in intangibles, as opposed to things such as plant and equipment, have become
more and more critical to the financial performance and growth of organizations. Brands …

Shareholders, creditors, and other stakeholders are increasingly demanding that the true
value of intangibles be reflected in financial reports. Further, empirical research in …

We examine the value relevance and reliability of brand assets recognized by 33 UK firms,
and the stock price reaction to the announcement of brand capitalization. We find that brand …

In recent years intangible assets have become increasingly important for many companies.
One significant category of intangible assets are brands. Because of their growing …

This article develops and tests a reduced-form, conjoint methodology for measuring brand
equity. The proposed approach (1) provides objective dollar-metric values for brand equity …

There are numerous financial metrics available in the academic and commercial world to
estimate brand value. In the context of mergers and acquisitions, managers often use such …

In economies with a growing service sector, the importance of intangible assets like brands,
customer relationships, and organizational capabilities is rapidly increasing, as is the …

The efficient markets hypothesis suggests that the stock price of a firm reflects investor
perceptions of the current and future earnings potential of all of its assets, both tangible and …

In a global economy subject to changing market dynamics and heightened competition, the
role of brands has never been greater. They serve as a route map for purchasing behaviour …

The authors propose a new approach for measuring, analyzing, and predicting a brand's
equity in a product market. Brand equity is defined as the incremental contribution ($) per …