The interest in the concept of “interactivity” has increased as we are entering an “always-on”
society where people can interact anytime and anywhere. Despite the importance of …

Purpose This study aims to examine the impact of mobile interactivity dimensions (active
control, personalization, ubiquitous connectivity, connectedness, responsiveness and …

Cross-border m-commerce (CBMC) has significant potential but few online firms are
involved in CBMC markets due to low acceptance among both buyers and sellers. In …

This paper aims to examine the effects of important determinants such as ubiquitous
connection, context-aware, reputation and familiarity on consumers' purchase intention by …

This research investigates the role of interactivity and service quality toward customer
engagement (ie, co-developing, influencing, augmenting, mobilizing) in the context of …

Purpose The purpose of this paper is to determine statistically significant drivers of customer
satisfaction in mobile commerce and to test the moderating effects of customization on the …

Mobile commerce is the next generation of electronic commerce that allows consumers to
perform many transactions via a mobile phone instead of a desktop computer. To online …

Trust is essential in building relationships. In mobile commerce, as in electronic commerce,
trust is even more valuable given the absence of human contact and direct observation of …

This research explores the drivers of customer engagement behavior with mobile commerce
applications (m-commerce apps), using the stimulus (S), organism (O), and response (R) …

Advancements in wireless communications have increased the number of people using
mobile devices and have accelerated the growth of mobile commerce (m-commerce). This …