Predicting crowdfunding success with visuals and speech in video ads and text ads

OM Al-Qershi, J Kwon, S Zhao, Z Li - European Journal of Marketing, 2022 - emerald.com
Purpose For the case of many content features, This paper aims to investigate which content
features in video and text ads more contribute to accurately predicting the success of …

Predicting outcomes in crowdfunding campaigns with textual, visual, and linguistic signals

JC Kaminski, C Hopp - Small Business Economics, 2020 - Springer
This paper introduces a neural network and natural language processing approach to
predict the outcome of crowdfunding startup pitches using text, speech, and video metadata …

The impact of visual, auditory, textual stimuli on crowdfunding: evidence from tourism projects

Y Chen, T Hu, R Law - Current Issues in Tourism, 2024 - Taylor & Francis
Discover the secrets to crowdfunding triumph. In start-up tourism enterprises, mastering the
art of captivating and converting users into sponsors through multimodal stimuli is …

[PDF][PDF] Incorporating comment text into success prediction of crowdfunding campaigns

CY Lai, PC Lo, SY Hwang - 2017 - scholar.archive.org
In recent years, crowdfunding has increasingly become an important financing alternative of
raising startup funds. To date, drawing upon Kickstarter'Statistics, merely 35.79% of the …

Identifying the key success factors of movie projects in crowdfunding

MY Chen, JR Chang, LS Chen, YJ Chuang - Multimedia Tools and …, 2022 - Springer
Low success rates have been one of the critical issues in crowdfunding. Previous studies
already indicated that the project description will affects the success of the crowdfunding …

[PDF][PDF] The mind behind crowdfunding: An empirical study of speech emotion in fundraising success

J Kim, D Cho, B Lee - 2016 - core.ac.uk
In online crowdfunding, individuals gather information from two primary sources, video
pitches and text narratives. However, while the attributes of the attached video may have …

What contributes to a crowdfunding campaign's success? Evidence and analyses from GoFundMe data

X Zhang, H Lyu, J Luo - Journal of Social Computing, 2021 - ieeexplore.ieee.org
Researchers have attempted to measure the success of crowdfunding campaigns using a
variety of determinants, such as the descriptions of the crowdfunding campaigns, the amount …

[PDF][PDF] Success prediction of crowdfunding campaigns with project network: A machine learning approach

C Zhong, W Xu, W Du - Journal of Electronic Commerce Research, 2022 - ojs.jecr.org
In the last decade, crowdfunding has emerged as a new form of Internet finance, providing
founders with a channel through which they can raise funds from the public. Prior studies …

Predicting the entrepreneurial success of crowdfunding campaigns using model-based machine learning methods

MS Oduro, H Yu, H Huang - International Journal of Crowd …, 2022 - ieeexplore.ieee.org
A common phenomenon that increasingly stimulates the interest of investors, companies,
and entrepreneurs involved in crowd funding activities particularly on the Kickstarter website …

Explainable text-based features in predictive models of crowdfunding campaigns

V Pekar, M Candi, A Beltagui, N Stylos… - Annals of Operations …, 2024 - Springer
Abstract Reward-Based Crowdfunding offers an opportunity for innovative ventures that
would not be supported through traditional financing. A key problem for those seeking …