This paper examines the customer experience in relation to retailers'm-commerce mobile
applications. The research aims to understand the variables capable of influencing the …

Purpose The study aims to clarify customer experience as perceived through interactions
between the consumer and the mobile application of a retailer. It proposes to model and …

Most retailers are integrating their practices with modern technologies to enhance the
effectiveness of their operations. The adoption of technology aims to enable businesses to …

Retailer mobile applications are one of the principal retail purchase and information search
channels. Customer experience is key to retail app success. However, its dimensions and …

Despite the relative paucity of knowledge relating to consumer attitudes towards acceptance
and use of mobile digital technology, organisations are investing in the technology …

This paper provides an empirical perspective into the antecedents and outcomes of
consumer attitudes towards retailers' mobile commerce (m-commerce) applications (apps) …

Purpose The purpose of this paper is to determine statistically significant drivers of customer
satisfaction in mobile commerce and to test the moderating effects of customization on the …

This study contributes to the mobile commerce literature by investigating the moderating
roles of demographic variables, namely age, income, and gender, in forming perceptions …

The paramount importance for mobile retailers, expecting higher sales and cost savings is
customer retention. Though previous studies have explored various nuances of customer …

Purpose Due to fierce competition in the mobile retailing market, it is desirable to identify the
success factors driving consumers to reuse a mobile shopping application. This research …