Disciplines such as marketing and education have begun to question the benefits of
incorporating reverse polarity items (eg a mixture of negatively and positively worded items) …

In a recent article published in Tourism Management, Mikulić (2022) argues against the
validity of higher-order reflective constructs (HORC). The argument is primarily based on the …

The efficiency and effectiveness of the repertory test should be alluring to tourism marketing
researchers. While the technique can be applied in any tourism context, the focus here is …

Wilderness is an important resource for tourism but it is very sensitive to overuse. In order to
maintain their attraction, wilderness destinations need to be planned and managed …

Positive psychology is an area of study that seeks to highlight the role of positive emotions,
character strengths, and positive institutions serving human happiness and well-being …

Empirical tourism research has a long history, and empirically based findings represent an
important component of theory development and managerial insight. Nevertheless …

Empirical tourism research has a long history and empirically based findings represent an
important component of theory development and managerial insight. Nevertheless …

With the maturation of the resident attitude literature beyond its initial atheoretical focus
(Belise & Hoy, 1980), resident ''Support for Tourism” has become the ultimate dependent …

Tapping into the consumers' mind is essential when designing tourism and leisure
experiences and creating effective marketing tools to promote them. However, capturing …

The effects of varying survey question wording and format have rarely been explored in the
context of recreation or tourism. This study used a split-ballot experimental design to test the …