With the streaming media industry's rapid growth, platforms, such as Netflix and Disney+, are
transitioning from content distributors to producers. They can operate as distributors (pure …

Video live streaming services have reached every corner of the world through the influence
of COVID-19. In this study, the business model of a video live streaming platform is …

When live streamers sell products to consumers on live streaming platforms, their abilities
and service efforts are private, and thus, the issues of identifying their true abilities …

Live streaming selling is setting off new waves worldwide, especially in China. Considering
the effects of number of viewers and average reference price, this paper investigates the …

Online television (TV) market has been expanding rapidly over the last few years and
provided TV studios with a cost-effective and reliable channel for the delivery of high-quality …

Streaming platforms such as Spotify are popular media services where content creators may
offer their content. Because these platforms operate in a highly competitive market, content …

This thesis proposes a new model for online platforms for independent films. Today,
platforms such as Netflix, iTunes, and YouTube are in the face of major industry challenges …

Motion picture companies are increasingly providing movies online. We develop a model to
examine optimal distribution strategies for the movie studio. The studio can release the …

The success of digital content platforms, such as YouTube, relies on both the creativity of
independent content creators and the efficiency of content distribution. By sharing …

Content platforms suffer from declining subscriber growth. To address this issue, we
examine an interesting strategy that competing platforms jointly launch a membership …