Store atmospheres are inherently multisensory and constitute an important driver of
consumer behaviour. The research suggests that background music (as one element of the …

This study aimed to determine whether background music genre can alter food perception
and acceptance, but also to determine how the effect of background music can vary as a …

Purpose In many food marketing contexts products are sampled while music is played in the
background. The purpose of this paper is to examine whether changing the pleasantness of …

Reducing sugar intake is an important nutritional goal in most developed countries. Despite
the health consequences of excessive sugar consumption (eg, non-communicable …

Playing ethnic music in restaurants increases consumer experience. Studies show,
furthermore, that ethnic congruence of music and food affects food selection but not the …

Purpose–This paper aims to extend current understanding concerning the cross-modal
correspondences between sounds and tastes by introducing new research tools and …

There has been a recent growth of interest in determining whether sound (specifically music
and soundscapes) can enhance not only the basic taste attributes associated with food and …

All of the senses can potentially contribute to the perception and experience of food and
drink. Sensory influences come both from the food or drink itself, and from the environment …

Food choice is a multifaceted construct that is not solely guided by our internal incentives. In
fact, sensory scientist, consumer psychologists, and marketers have demonstrated that …

Sonic seasoning refers to the way in which music can influence multisensory tasting
experiences. To date, the majority of the research on sonic seasoning has been conducted …