Purpose: The purpose of this study is to investigate and illuminate the transformative
potential of artificial intelligence (AI) in the context of enhancing financial services within …

Objective: This study seeks to investigate the application and impact of Artificial Intelligence
(AI) in the Indian banking sector, specifically its role in optimizing operations and enhancing …

Purpose Given that managers play a crucial role in developing and deploying AI for
marketing financial services, this study was aimed at better understanding their awareness …

Artificial intelligence (AI) has emerged as a transformative force in the banking sector,
revolutionizing various aspects of operations and customer interactions. This paper provides …

Purpose A crucial contemporary policy question for financial service organizations of being
resilient across the globe calls for rethinking and renovating by adopting and adapting to the …

This research paper explores the transformative potential of advanced artificial intelligence
(AI) techniques in catalyzing the digitalization of banking systems within emerging markets …

The simulation of human intelligence in machines, called Artificial intelligence, has risen,
and plays an important role in the new banking era. The present study aims to discuss the …

This study examines the impact of artificial intelligence (AI) on financial control, exploring the
implementation of AI technology in financial selection-making strategies, predictive analysis …

Purpose The purpose of this paper is to discuss the application of artificial intelligence (AI) in
banking sector, its impact on banks employees and consumer behavior alike when buying …

AI has begun making its presence felt in every industry and now across the financial
services industry as well. This chapter examines and presents the use of AI in banks for …