The Indian automotive industry has experienced significant growth in recent years, with a
pronounced emphasis on understanding the intricacies of consumer behavior and the …

Acquiring a vehicle involves a multifaceted decision-making process encompassing
individual preferences, financial considerations, lifestyle choices, and brand perceptions …

The Indian economy is growing at an unprecedented rate, with high disposable income,
easy availability of finance, changes in urban lifestyle fostering car purchase decisions …

This research paper examines the evolution of car purchasing behaviour among consumers
in India from 2010 to the present. Through extensive literature review and questionnaire …

This study delves into the intricate dynamics of perception and buying behavior exhibited by
college students towards different branded cars in Coimbatore City, a bustling urban center …

Acquiring a vehicle involves a multifaceted decision-making process encompassing
individual preferences, financial considerations, lifestyle choices, and brand perceptions …

The Indian passenger-car industry has been on the continuous growth trajectory in the
recent past aided by different contributing factors of national development namely robust …

Automobile industry was supported with the latest technologies, skilled workforce significant
investment of direct and indirect all these had shown the considerable growth in the Indian …

The automobile industry today is the most lucrative industry amongst others. Due to increase
in disposable income and increasing lifestyle parameters in both rural and urban sector and …