This chapter analyzes the use of AI for seamless experiences across channels.
Implementing seamless experiences across different channels is necessary, given the …

This scholarly investigation delves into the transformative impact of Artificial Intelligence (AI)
on enhancing customer experience in the business realm. The study's purpose was to …

Companies across industries are embracing artificial intelligence (AI) to create more
frictionless and memorable customer service experiences. However, successfully …

Entering the fourth industrial revolution, companies invest more in new, emerging, AI-based
technologies. How can these technologies enhance the customer experience and can …

The term “artificial intelligence”(AI) is seeing a dramatic resurgence, leading to both potential
confusion and powerful ways to use it for customer engagement. In fact, AI has been around …

Tracking the customer journey has become more challenging because of the changing
marketing environment. The market is getting bigger and better, with digital markets offering …

Marketing and sales prioritize AI and machine learning more than any other business
department, yet often struggle with how to scale and strategize the opportunities they …

The present chapter introduces the concept of Artificial Intelligence-Driven Customer
Service, including key AI (artificial intelligence) enablers that can dramatically transform how …

This paper delves into the pivotal role of artificial intelligence (AI) in the realm of marketing
automation within the context of Industry 4.0. It investigates how AI technologies, including …

In the era of digital transformation driven by disruptive technologies, organizations are
striving to overcome challenges and enhance customer value through innovative solutions …